List of poster conventions that are common to find.

Throughout the analysis of different film posters from different genres, it is noticeable that there are certain conventions that are almost guaranteed to show up on any film poster of any genre. The following are:

Film title is the largest font in the page. This is to state the obvious that the film title is the most essential in the poster- production companies try to ensure that the audience remember the film's name. Often the title is in a colour that stands out against the background.


Credits and Billing

Sound & Production company logos. In more recent films this is to outline a sort of copyright and reference of the producers of the film.


Dominant Central Image- often indicating the genre of the film.

Reviews and ratings.

Images of stars in character

Names of stars

Websites and social media links

Release dates

Reference to merchandise

Tagline

Colour scheme often reflecting genre

Reference to source material

Director's name